Julia Crickett, Rene Aveyard​

Julia Crickett and Rene Aveyard say it was their shared love and dedication towards fashion and the industry that got them to where they are now. 

Both graduates of the Diploma of Fashion Design and Practice from Wintec’s School of Media Arts, Crickett and Aveyard are proud owners of Cambridge clothing store, Rumor. The duo, both from Cambridge, jumped at the chance to pursue their dream when Rumor came up for sale in 2011. 

The friends met whilst studying at Wintec and say that completing a course that combines fashion design and business practice helped them significantly with the process of getting started. “The skills we learnt at Wintec enabled us to take the first step into the fashion industry,’ says Crickett. “It was the ‘Business of Fashion’ module that really opened our eyes to what we could achieve.” 

Rumor is located in a prime position on the corner of Duke and Victoria Streets, in the Cambridge city precinct. Crickett and Aveyard stock a large range of hand-picked designer and high street brands that consists of high end denim, jewellery and accessories. high demand with in store and online sales has led to their growth on social media. 

The future looks bright for the ladies of Rumor, who have plans to extend their range further by designing and manufacturing their own brand.                

Check out their website here​ and follow them on Facebook here​.