The Journal of Applied Management Research Ideas Volume 1 2017
Evaluation of Software System Implementation in an SME
Danielle YoungWaikato Institute of Technology
Adrian France
Waikato Institute of Technology
Abstract
Research on software systems implemented into SMEs is sparse due to there not being enough infrastructure around the correct procedures. To change this lack of information, the researcher proposes to conduct a case study on a small business. Using a mixture of interviews and participant observation, the researcher intends to ascertain whether the most effective implementation methodology was used to implement Xero and WFM into the small business. To clarify further, investigation into why it was done this particular way and the ramifications of that choice, will be conducted. The results from the interviews will be analysed in correlation with planning and preparation, implementation and integration of the new system, training, customer expectations and change management. By undertaking this research, clarity will arise regarding the implementation of how Xero and WFM could be improved, whether in the planning and preparation stage, or the implementation stage itself. More successful ways of training SME staff to use the software are expected to emerge as well as understanding the customers’ expectations and delivering to those expectations, and the SME staff being prepared for the change of software by the SME.
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A Strategy for a University Café during Holidays
Wentao FengWaikato Institute of Technology
Reza Yaghoubi
Waikato Institute of Technology
Abstract
With no existing strategy for a cafe business and a highly competitive market, the organisation requires a planned strategy. This research proposes to research a café to determine the best strategy for the organisation. A questionnaire will collect quantitative and qualitative data and the organisation will be observed to determine business strategies.
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The Implications of Tax on a Small Business in New Zealand
Elena CarrollWaikato Institute of Technology
Clinton Alley
Waikato Institute of Technology
Abstract
Small businesses have little resources but must pay tax, so this investigation reports on the implications of tax on a small business. Literature is to be searched to identify the implications for small businesses.
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Identifying Successful Sales and Marketing Strategies that Affect Customer Loyalty in a Coffee Shop
Yijia HuangWaikato Institute of Technology
Brent Wood
Waikato Institute of Technology
Abstract
Most small businesses such as coffee shops are concerned with customer loyalty and satisfaction, and increasing profitability. Marketing strategy becomes important when customer loyalty is low. The aim of this research is to identify sales that affect customer loyalty in a small coffee shop and to investigate the relationship between effective marketing strategies and customer loyalty, using a survey of customers.
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Rating System in Food Delivery
Rosie LeeWaikato Institute of Technology
Jan Robertson
Waikato Institute of Technology
Abstract
A small business in food delivery has much competition. The organisation delivers food in food trucks at local markets. The aim of this research is to examine how a rating system will impact on the quality of goods and services and customer satisfaction levels. This research will accomplish the aim in three steps: examine the current state of food trucks, investigate the potential of a rating system, and identify further avenues to use rating systems efficiently. A survey of customers will be used to gather quantitative data and an interview to gather qualitative data.
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Gaining a Competitive Advantage in the Healthy Fast Food Industry
Heyao WeiWaikato Institute of Technology
Priscilla Davis-Ngatai
Waikato Institute of Technology
Abstract
A small business providing food delivery of sushi is in a highly competitive market. The aim of the research is to analyse competitors in the healthy fast food industry and identify a competitive advantage. The research will focus on two major aspects; firstly a critical analysis of the external environment with deep investigation of the competitive situation and what strategy competitors are currently using in the whole healthy fast food industry. The second aspect is to identify how the sushi business can differentiate its product from others by taking full advantage of relevant capabilities and resources in the business. To achieve this aim, two main questions will be addressed, namely: What strategies are competitors using to attract more customers in the healthy fast food industry in Hamilton, and how can the sushi business differentiate product and service from competitors to gain strong competitive advantage? Customers will be surveyed to identify market requirements and interviews will be undertaken with those in the organisation to determine the business resources.
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Implementation Plan of Health and Safety Processes
Onalia HermizWaikato Institute of Technology
Beverly Taylor
Waikato Institute of Technology
Abstract
An auditor was asked to review an organisation’s Health and Safety procedures to assess compliance with the new legislation imposed by The Health and Safety Act 2015. Then the organisation approached an internal source to conduct a strategic plan in order to target issues of health and safety risk. An implementation plan will be designed to achieve the auditors recommendations and improve the organisation’s Health and Safety practices. Research and audit of the current policies and procedures used at the organisation must be conducted in order to gain a better understanding of the current issues and from there develop action plans and a strategy on how to reach those action plans. Current documentation of policies and an interview with management will be analysed to detail the potential action plans.Once the research has been conducted, results will be used to determine conclusions.
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