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Useful experience for marketing specialists includes working in:

• public relations
• market research
• sales
• call centres or other customer service organisations
• newspaper, advertising or media agencies.

Marketing specialists may do some or all of the following:

• promote and develop an organisation's brand, goods and services
• create marketing plans, policies and campaigns
• advise on product pricing, advertising and selling and distribution channels, such as retailers
• produce marketing content such as advertisements and blog posts
• run social media channels
• organise events
• collect and analyse information such as sales data
• arrange market research for products and services
• build relationships with clients.

Good opportunities for experienced marketing specialists

Chances of getting work are good for experienced marketing specialists with digital marketing skills, but average for people wanting to enter the role.

Marketing specialists applying for entry-level roles, such as marketing co-ordinator and executive, should have an online presence and a portfolio of their work that showcases their marketing, communication and digital skills.

According to the Census, 12,072 marketing specialists worked in New Zealand in 2018.

Digital marketing skills crucial

Marketing specialists need to have have strong digital marketing skills. Employers expect marketing specialists to have knowledge of search engine optimisation, e-commerce, social media management, and how to use digital marketing and analytics software.

Marketing specialists also need strong writing skills as they often create content for blogs, websites and social media channels.

Types of employers varied

Marketing specialists may work for:

• private companies across a range of industries
• local and regional government
• government departments.

New Zealand Marketing Association

(09) 361 7760 - marketing@marketing.org.nz - www.marketing.org.nz

Marketing specialists may move into managerial roles or positions in related fields such as communications, public relations, advertising or sales.

• Advertising, Sales and Marketing Manager job information
• Communications professional

Marketing specialists need to be:

• creative
• good at communicating
• skilled at organising and planning
• team players
• able to work well under pressure.