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Useful experience for advertising, sales and marketing managers includes:

• work as a sales representative
• call centre or other customer service work
• work in marketing and communications
• work in journalism, advertising or a media agency
• experience in human resources.

Sales and marketing managers may do some or all of the following:

• plan the sales and marketing activities of an organisation
• help develop new products and services using market research
• identify new target markets
• analyse and report on advertising and marketing campaigns
• report on sales and make sure sales targets are met
• manage and develop sales and marketing staff.

Good opportunities for experienced sales and marketing professionals

Your chances of securing a job as a sales and marketing manager are best if you have:

• at least three to five years' experience in a sales or marketing role
• industry experience relevant to the sector you want to work in
• strong digital sales and marketing skills, including knowledge of search engine optimisation, e-commerce, social media management, and digital marketing and analytics software.

Demand for sales and marketing managers driven by many factors

Demand for sales and marketing managers is strong due to:

• growing importance of digital communication systems such as social media
• businesses expanding, which means greater demand for staff to market their goods and services
• fairly high turnover among sales and marketing staff, as they often change employers or move into more senior positions.

Types of employers varied

Sales and marketing managers work for organisations in a range of industries that provide and sell products and services, including:

• retail
• telecommunications
• hospitality
• manufacturing
• agriculture.

Commercial Communications Council

www.commscouncil.nz

Institute of Management New Zealand (IMNZ)

(09) 905 1738 - enquiries@imnz.net.nz - www.imnz.co.nz

New Zealand Marketing Association

(09) 361 7760 - www.marketing.org.nz

Sales and marketing managers may start as account managers (or in similar roles) before progressing to more senior positions such as regional manager or national manager.

Advertising, sales and marketing managers need to be:

• creative
• persistent and motivated
• able to lead and persuade people
• enquiring and analytical
• good at networking and building relationships
• strong verbal and written communicators
• skilled at planning
• able to work well under pressure.