MAPM8.250 – Advanced Strategic Marketing
Module code
MAPM8.250
Module title
Advanced Strategic Marketing
Prescription
This course allows students to develop advanced knowledge and skills related to formulating marketing strategies based on the analysis of key markets and environments in both a local and global context.
Programmes
- HB4036
- HB4037
- HB4041
- HB4082
NZQA Level
Level 8
NZQA Credits
15
Delivery method
- Web-Enhanced
Learning hours
- Total learning hours
- 150
Resources required
- Content
- Marketing
- Strategy, Environment and Ethical Business
- Organisational Analysis
- Current and future market position
- Implementation and measurement
- Aotearoa and International culture and branding
- Communication and culture in business and marketing environments
- Strategy – globalisation, differentiation, new economy
- Legal and legislative considerations - Teaching and Learning Strategy
- - Classroom activities
- Online activities
- Online forums
- Guided independent learning
- Group/collaborative projects
- Project based problem solving
- Discussions and debates
- Case studies
- Student research
- Self-directed activities
- Demonstrations
- Student presentations
- Cultural awareness activities
- Work-based activities - Learning Outcomes
- LO1: Evaluate marketing concepts and theories and their application in both an Aotearoa and Global context
LO2: Evaluate organisational processes involved in the planning, implementation and control of marketing activities
LO3: Evaluate key marketing issues and develop sustainable marketing strategies for an organisation facing a complex marketing situation - Learning and Teaching Resource
- - Course handbook
- Tutor
- Tutorial assistant
- Classrooms equipped with computer and data projector
- Handouts
- Specialist guest speakers
- Computer laboratory
- Video conference facilities
- Library, including online resources
