NSCI5528 – Marketing Fundamentals
Module code
NSCI5528
Module title
Marketing Fundamentals
Prescription
The aim of this course is to introduce aakonga to the field of marketing, including the functional, social and managerial dimensions of marketing.
Programmes
- NZ2552
NZQA Level
Level 5
NZQA Credits
15
Delivery method
- Web-Enhanced
Learning hours
- Total learning hours
- 150
Resources required
- Content
- - The marketing function
- Industrial marketing
- Service marketing
- International marketing
- Marketing in non-profit organisations
- Consumer behaviour
- Market segmentation
- Gathering of marketing information
- Marketing information systems
- The marketing audit process
- Marketing research
- Marketing strategy and planning
- Consumer behaviour
- The elements of the marketing mix (product, price, promotion and distribution decisions) - Learning Outcomes
- LO1: Explain the principles of marketing fundamentals.
LO2: Explain the concept of marketing and discuss its role in economic development.
LO3: Describe principles of the marketing concept and their effect on an organisation.
LO4: Analyse the marketing environments and evaluate the opportunities offered.
LO5: Describe the components of marketing information systems, including why they are needed and how they are used.
LO6: Define the concepts of differentiation, segmentation, targeting and positioning.
LO7: Explain why marketers need an understanding of buyer behaviour.
LO8: Discuss in detail the elements of the marketing mix. - Teaching and Learning Strategy
- Learning and teaching activities will employ a range of elements drawn from approved methods to align with the context of the learning (delivery mode, regional specific requirement, etc.) and any particular needs of the group of aakonga.
- Assessment Criteria
- Assessment portfolio 100%
- Learning and Teaching Resource
- All required and recommended resources are advised to aakonga via course outlines.
