Abby Dalgety

I am lucky enough to continue working as the Media Manager at PANmedia, whilst also teaching part time at Wintec. This gives me first hand industry experience to pass on to the students. I enjoy giving the students real life feedback and preparing them for the real world of marketing, media and advertising. 

I have always had an interest in the media industry, in particular digital media. It is so fast paced and media trends change year on year so it is an area you constantly have to up-skill in, which I think makes it exciting. New technologies are shaping the media world and are making what we thought would be impossible – possible. 

I have worked at PANmedia – a full service advertising agency for the past 7 years, almost since it started. Working at an agency has given me a broad knowledge of the media industry, and I have worked across a number of campaigns both nationally and locally. I have a strong digital marketing focus and I believe it is important to understand how digital trends are evolving and changing rapidly.